Consumer's Buying Behaviour of Motorcycles in Janakpurdham

Factors Affecting Buying Behaviour of Rural Consumers

Present study aims at identifying the factors affecting buying decisions of rural consumers and whether importance of these factors varies with age and income of respondents. Study identified the eight factors i.e. price, quality, warranty, advertisement, brand, friends recommendations, family members recommendation and packaging which rural consumers consider while making purchase decisions. I...

How to Catch the Consumers’ Heart: emotional effect of advertisements on buying behaviour

Effective Factors in Changing the Buying Behavior of Iranian Apparel Consumers

Customer buying behaviour analysis in mass customization

Motivated by the importance of customer buying behaviour (such as correlation among product attributes/features of products configured in the past) in planning future configurations, this paper addresses the issue that product evolution (upgrades) usually render information gathered from past buying behaviour at least partially unusable. For instance, relations among features might have been ch...

A Review of Literature on Impulse Buying Behaviour of Consumers in Brick & Mortar and Click only Stores

In recent years, several researches conducted in the field of consumer behaviour because of increased importance given to brand management and performance. Technological factors such as the availability of personal computers and internet access, download time and representativeness of pictures and colors of products are the reason for increasing the potential customer .Here Impulse buying plays...